New ad direction reinforces relationships
CHICAGO--(BUSINESS WIRE)--
CNA Financial Corporation (NYSE: CNA) announces the launch of its new
advertising campaign “In An Instant.” The campaign puts greater emphasis
on the voice of the customer while communicating CNA’s industry
expertise, financial strength and dedication to customer service.
Through an integrated marketing program - consisting of both print and
digital advertisements which launch in the August issues of various
magazines currently hitting newsstands - the new campaign highlights the
global insurer’s support of its relationships with agents, brokers, and
the customers they serve. Primary research among agents, brokers and
insureds across North America helped guide development of the new
advertising direction.
“At its core, insurance is a business built on trust, expertise and
relationships,” said Tom Motamed, chairman and chief executive officer,
CNA. “Our new campaign shows how we work with our independent agents and
brokers, and insureds. We want them to experience a company that values
relationships, delivers superior service from industry experts, and is
dedicated to their success. That is the foundation of CNA’s business.”
“In An Instant” combines personal stories and specific anecdotes that
articulate the various ways CNA’s services have helped independent
agents, brokers, policyholders and their businesses thrive. In addition,
the CNA tagline, We can show you more®, takes a prominent place
within each ad and conveys CNA’s ongoing commitment to a superior
customer experience.
“Advertising alone doesn’t create reputations, actions do,” said Sarah
Pang, senior vice president of Corporate Communications, CNA. “As we
demonstrate the behaviors we want to be known for, we will positively
differentiate ourselves in the marketplace.”
Serving businesses and professionals since 1897, CNA is the country’s
seventh largest commercial insurance writer and the 13th
largest property and casualty company. CNA’s insurance products include
standard commercial lines, specialty lines, surety, marine and other
property and casualty coverages. CNA's services include risk management,
information services, underwriting, risk control and claims
administration. For more information, please visit CNA at www.cna.com.
CNA is a registered trademark of CNA Financial Corporation.
Follow CNA on: Facebook
| Twitter
Source: CNA Financial Corporation
Contact:
CNA Financial Corporation
Media Contact:
Katrina Parker,
312/822-5167